Every Blockchain marketer should know how to write effective Blockchain press releases. They’re essential for ensuring the media and public know your blockchain news. Plus, they are a cost-effective way to get the word out about your blockchain and cryptocurrency company news and events.
However, you need to know how to write Blockchain press releases well. Blockchain and crypto journalists and bloggers are extremely busy and only respond to the best pitches they receive. If you send something uninteresting, it will be trashed. First, you need to identify newsworthy Blockchain and Cryptocurrency angles journalists, bloggers and influencers care about. Effective Blockchain press releases should have a hook. The best way to write and format Blockchain press releases is for easy readability by including photos, video, links and bullet points.
The first thing you need to do is answer: why is this news? The first line of a good Blockchain press release should answer concisely the who, what, when, where, why and how. If journalists are ignoring your Blockchain press releases, there’s a good chance it’s because you’ve buried your lead, the most important part of the story. Make sure the lead is in the first line of your Blockchain press release, and you'll have a much better chance of getting people interested in your story.
Show, don’t tell why your Blockchain news matters. Tell your story with character limits in mind, but don’t discard important material such as verifiable facts and figures (provide links) that support the narrative. Acronyms can save space, but avoid using them. The same is true for Blockchain and Crypto industry jargon. Acronyms and jargon make Blockchain press releases less relatable.
It’s important to “paint the picture" for blockchain and crypto journalists. This can include referencing blockchain and crypto industry trends and how the news is relevant to a larger audience. It's also important to include keywords and phrases in your Blockchain press releases that resonate with the targeted audience. Weave the keywords into the blockchain press release in the most natural way possible. You don’t want it to appear forced or canned. Also, don’t overstuff the content with blockchain keyword phrases. Using the blockchain or crypto phrase once in the headline and once in the body of your blockchain press releases is plenty.